India's first AI-native UX Master's Programme

Lead design in the age of intelligence

Master of DesignUser ExperienceAI Specialisation

A transformative programme crafted to bridge creativity, technology, and user-centric design, built in collaboration with industry leaders and academic excellence. Learn from Silicon Valley expertise and prepare for UX leadership in the AI era through industry apprenticeships, on-campus immersion, and an AI-integrated design curriculum.

Apply Now Our Philosophy →

Foundation for Experience Transformation & Design (ExpTD) & CareerReactor Silicon Valley Design Leaders · Inc. 5000 Knowledge Partners · Programme creators & operators

O.P. Jindal Global University, Jindal School of Design & Architecture Ranked #1 private university · Institute of Eminence · Degree-granting partner

1yr

Full Master's degree

Total credits

Credits for industry engagement

90+

Hours onsite immersion

Philosophy & origin

Born from industry. Validated by academia.

The origin

After over 10 years of building and leading world-class design teams, our leadership team from Foundation for Experience Transformation & Design identified a persistent gap: a severe shortage of strategically-minded design talent. The result is a battle-tested, award-winning curriculum now formalised as a Master's degree through a first-of-its-kind partnership between expertise from Silicon Valley through Foundation for Experience Transformation & Design (ExpTD) and the Indian education system Jindal Global University (JGU).

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Fast Company Innovation by Design Awards Honouree (through UXReactor)

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Inc. 5000 Three consecutive years, among America's fastest-growing companies (through UXReactor)

AI-Native Integration

AI woven throughout the curriculum via the TAD framework manage it as a strategic tool, not just use it.

Industry-First, Academia-Supported

Built around 80 real-world tasks. Every module is directly applicable from day one at work no academic fluff.

Deep Industry Integration with Apprenticeships

Real partnerships. Real problems. A portfolio that's verifiable, not simulated.

The TAD Framework AI Management Methodology

Train

Provide AI with the right context, data, and constraints to generate high-quality, relevant output

Analyse

Critically evaluate AI-generated work understand its strengths, its biases, and its limitations

Decide

Make the final strategic decision by synthesising AI output with user empathy and business goals

"AI is the contributor. You are the orchestrator. An orchestrator who knows how to direct contributors strategically is invaluable."

Core TAD philosophy

Apply Now Who It's For →

Who it's for

Primarily designed for experienced professionals

This programme is built for designers and professionals who are ready to grow people with real experience who want to take it to the next level.

Design Professionals Experienced UX, UI & Product Designers

As a practicing designer, whether you're seeking leadership or roles at world-class product companies and high-growth startups, this programme gives you the framework, credential, and network to get there.

Design-Adjacent Professionals

You're in product management, content strategy, research, or visual communication, and ready to move into UX/Product Design.

Career Changers from Tech, Marketing & Architecture

This programme gives professionals from software testing, architecture, marketing, and beyond the UX foundation and credential to transition into design.

Entrepreneurs & Builders

For founders who know great products require great design thinking, this programme delivers the strategic and executional skills to build with people at the centre.

Fresh Graduates

Highly motivated graduates with clear ambitions and demonstrable drive are considered on a case-by-case basis.

Limited seats available for fresh graduates. Exceptional drive and maturity required.

Apply Now How You'll Learn →

The learning journey

How you grow into a design leader

A structured, progressive experience that builds competence before demanding mastery and integrates real work throughout.

Build Design Competence

Work on structured simulation projects and case-study assignments designed to build core UX/Product Design competencies
Complete 10+ hands-on projects every semester to develop strong execution and problem-solving skills
Learn to approach design challenges with structured thinking, critique, and iteration

Apply Skills in Real Industry Challenges

Participate in the 9-day on-campus immersion, solving high-impact challenges from global organisations and government platforms
Work on live industry apprenticeships with startups and innovation partners
Receive weekly mentorship from experienced design leaders with detailed feedback on your work

Accelerate Your Design Career

Build a portfolio grounded in both simulation and real-world projects that reflects strategic thinking
Develop communication, stakeholder influence, and professional brand skills
Position yourself to advance to senior roles, leadership positions, or high-impact product teams

Apply Now Curriculum →

Curriculum

Two semesters. One transformation.

12 months · 58 credits · Online-first with mandatory onsite immersion · 15–20 hours per week

Semester 1

Building Core Design Competence

Systems Thinking & Foundations of AI 3 Credits Learn how to break down complex product problems and decide when human judgment or AI should drive the solution.
Pragmatic UX Product Critique 4 Credits Develop the ability to diagnose real UX problems and identify opportunities for improvement in digital products.
Smart UX Tool Mastery 3 Credits Master modern design tools and workflows to create scalable UX artifacts and prototypes efficiently.
Designing Transactional Experiences 4 Credits Learn how to design high-impact digital workflows that make complex user tasks simple and intuitive.
Interaction Design: Ideation & Problem Solving 3 Credits Build structured thinking to transform ambiguous problems into actionable design solutions.
Visual Design for Industry 3 Credits Learn to solve fundamental visual design challenges that shape clarity, usability, and perception.
Communication Skills I 3 Credits Learn how to structure design communication clearly for different stakeholders and teams.
UX Apprenticeship I 6 Credits Apply your learning to real-world product contexts and practical design challenges.

Semester 2

Advanced Design & Strategic Practice

Designing User Experiences with AI 3 Credits Learn how to integrate AI into product experiences while developing the ability to continuously adapt design strategies to evolving technological advancements.
UX Research Intensive 3 Credits Learn how to generate insights that inform meaningful design decisions.
Interaction Design Intensive 4 Credits Design product functionality and content that solve usability problems and unlock product opportunities.
Visual Design Intensive 4 Credits Create visual systems that shape perception, guide user behavior, and strengthen product identity.
End-to-End Product Design Immersive 5 Credits A high-intensity experience where you solve a complex product challenge from problem definition to final solution.
Visuality & Representation 2 Credits Understand how visual systems communicate meaning and influence interpretation.
Communication Skills II 2 Credits Develop the ability to present ideas, influence decisions, and communicate design effectively.
UX Apprenticeship II 6 Credits Work on advanced design challenges that bring together research, strategy, and product thinking.

Apply Now Faculty →

Faculty

Experienced leaders who teach from practice

Our faculty bring deep industry experience some actively leading design at major organisations, others with distinguished practice now devoted to developing the next generation.

Prof. Prasad Kantamneni

Professor of Practice, JGU · Founder & Chief Coach, CareerReactor, ExpTD

Harvard Business School Alumnus · Ex-Research Leader, Yahoo! · Ex-Research Scientist, Honeywell

Teaching: Strategy & career coaching

Satyam Kantamneni

Global Head of Experience Transformation & Design, Ascendion

Harvard Business School · Stanford d.school · Ex-Managing Partner, UXReactor · Forbes Business Council Member

Teaching: Business strategy

Saurabh Singh

Industry Faculty, ExpTD, JGU · Practice Lead & Training Experience Manager, CareerReactor, ExpTD

Ex-Senior UX Designer, UXReactor · M.Des., DAU Alumnus · VMWare, Blume Global, 8x8

Teaching: Execution, tactics & workplace success

Kuldeep Kelkar

VP Head of User Experience & Design, CWAN

Ex-Director of UX, PayPal · Ex-Senior Partner, UXReactor · Ex-SVP UX Research, UserZoom · Ex-Sr. Director of Global UX & Insights, TCS

Teaching: Research strategy

Venkatesh Varala

Associate Professor, O.P. Jindal Global University · PhD (Candidate) in UX, IIT Guwahati

M.Des, IIIT D&M Chennai · B.Tech, VNR VJIET Hyderabad · Ex-System Designer, Sanmina-SCI Systems · Former Faculty at UPES

Teaching: Visuality & communication

Kalyan Gummadi

Director, Experience Design & DesignOps, UXReactor, Ascendion

Amex · ExtremeNetworks · Tekion · Nokia

Teaching: Design Operations

Simran Singh

Instructor, ExpTD, JGU · Group Manager, HCL Tech

Ex-Product Designer, Zoho

Teaching: Tools & methods

Poornima Kalakuri

Instructor, ExpTD, JGU · User Experience Architect, UXReactor, Ascendion

Teaching: Interaction design

Bhaskar Komara

Instructor, ExpTD, JGU · Senior Product Designer, Trinet

Ex-Product Designer, Pegasystems

Teaching: Designing with AI

Apply Now Career Outcomes →

Career outcomes

Career Outcomes of the Master of Design in User Experience with AI

This programme is designed to prepare professionals for leadership positions in world-class organisations. Through real industry exposure, strategic design training, and a strong professional network, many participants advance significantly in their careers.

Master of Design (M.Des.) Full degree from O.P. Jindal Global University. India's #1 ranked private university. Institute of Eminence. Top 800 globally.

50 %

Around 50% of participants move to the next stage of their career while still in the programme — through new opportunities, promotions, or expanded responsibilities.

12 months · full Master's degree for working professionals

58 credits · incl. 17 from real industry apprenticeships

What This Enables

Progress from individual contributor roles to senior and leadership positions
Access opportunities in top product companies, startups, and global tech firms
Build a professional reputation and network within the design ecosystem
Develop the strategic thinking and communication skills needed for leadership

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Merit-based scholarships available. Instalment and EMI options are available. Speak to an admissions advisor.

Apply Now Our Learners →

Our learners

A leadership community built across India and beyond

Our cohort brings together designers and professionals from leading organisations united by ambition and the drive to grow.

Academic backgrounds

Engineering & Technology

47% of cohort

Design, Art & Animation

33% of cohort

Architecture

7% of cohort

Commerce, Journalism & Other

13% of cohort

Cities in the cohort

Bengaluru Hyderabad Delhi NCR Chennai Pune Mumbai North India Kolkata Utrecht, Netherlands Riyadh, Saudi Arabia Nairobi, Kenya

Years of Experience

0-2 years

10% of cohort

2-5 years

33% of cohort

5-8 years

22% of cohort

8-12 years

22% of cohort

12+ years

13% of cohort

Apply Now Apprenticeships →

Live apprenticeships

Real work on real challenges

Not simulated case studies. Embedded apprenticeships on live challenges working alongside founders and product leaders at organisations solving significant problems in healthcare, technology, and human wellbeing.

Tap Health

AI Health App UX Redesign

Audited 8 key journeys including upselling & paid migration

Redesigned upselling and storytelling for clearer value communication

Improved alignment between user needs and monetisation strategy

HealthcareAI UX AuditMobile UX Product Strategy

See student work →

Makers Hive

India's First Affordable Bionic Arm

Audited and redesigned KalAssist mobile app for amputees

80% more affordable · 14 functional grips

40% faster user adoption through improved UX

ProstheticsPhygital AccessibilityAI-powered

Student work uploading soon

Monitra Health

AI Patient Monitoring UX Redesign

Audited patient, CX & doctor journeys to identify key friction points

Redesigned patient app flows incl. onboarding, sensor setup & symptom logging

Improved usability, adoption readiness, and scalable patient experience

SensoryAI Mobile UXUX Redesign Product Strategy

See student work →

Verity HealXR

Precision Rehabilitation via AI + VR

Redesigned VR-based pain management experience

Physical rehabilitation platform improvement

Making therapy more engaging and measurably effective

VR/XRRehabilitation AI-drivenHealthcare UX

Student work uploading soon

Apply Now Ecosystem →

The programme ecosystem

One programme. Two engines.

India's first industry–academia partnership of this kind: Silicon Valley design expertise meeting the institutional rigour of India's Institute of Eminence.

Industry Engine

10 years industry tested framework · Silicon Valley Design Leaders · Inc. 5000 Knowledge Partner

Foundation for Experience Transformation & Design (ExpTD) and its career acceleration arm, CareerReactor, form a single integrated organisation founded by Silicon Valley design leaders with Harvard and Stanford pedigree. Informed by lessons from industry leaders such as ServiceNow, VMware, PayPal, Apple, Pinterest, Cisco, Amex, and Nokia, this is not a consulting engagement but a programme they drive by designing and delivering the curriculum, running the apprenticeships, and building the career ecosystem from day one to prepare leaders for world class organizations.

Curriculum design & delivery Industry apprenticeships Global standard mentorship Portfolio & brand building Masterclass series

Academic Engine

O.P. Jindal Global University · Ranked #1 Private University in India · Institute of Eminence · Top 800 globally

O.P. Jindal Global University and its Jindal School of Design & Architecture provide the academic framework, the degree-granting authority, and the institutional credibility that opens every door. As an Institute of Eminence the highest recognition in Indian higher education JGU's M.Des. carries the weight of a world-class institution behind every graduate's name.

M.Des. degree Institute of Eminence status World-class infrastructure Global alumni network

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The shared mission: To bring Silicon Valley's best-of-breed design knowledge and innovation practices to India in the shortest possible time creating designers who are ready for the world from day one.

Apply Now Admissions & Fees →

Admissions

Ready to take the next step?

Limited cohort. Merit-based scholarships available. Instalment options exist.

Applications close

31 August 2026

Programme begins

1 September 2026

Cohort size

Limited seats

Weekly commitment

15–20 hrs/week

Eligibility criteria

Minimum degree

Bachelor's in any discipline

Aggregate score

50% or above (49.1%+ rounds to 50% no test required)

45–49% aggregate

Eligible with 2+ years full-time relevant work experience

Offered by

Jindal School of Design & Architecture (JSDA)

Credits

58 credits · 12 months

9-day immersion

Mandatory · Scheduled over 2 weekends (5 weekdays leave only)

Apply Now

₹5.5L

TOTAL PROGRAMME FEE

Duration12 months

Credits58

DeliveryOnline + 90+ hrs onsite

CredentialM.Des.

Driven byCareerReactor, Foundation for Experience Transformation & Design

Brought to you byO.P. Jindal Global University

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Merit-based scholarships available.
Instalment and EMI options are available. Please speak to an admissions advisor.

Why this programme

Why O.P. Jindal Global University
& Foundation for Experience Transformation & Design?

Two institutions. One shared mission: to close the gap between Silicon Valley design excellence and Indian design education — creating graduates who are ready to lead from day one.

Academic Engine — O.P. Jindal Global University

World-Class Infrastructure

AI-integrated labs & design studios

Global Recognition

Top 800 globally ranked · Institute of Eminence

Interdisciplinary Learning

Cross-domain academic collaboration

Alumni Network

International career support & community

Institution of Eminence

Recognised by UGC

Social Impact

Sustainable design for global challenges

Industry Engine — Foundation for Experience Transformation & Design, CareerReactor

Silicon Valley Expertise

Harvard, Stanford & top-tier industry pedigree

Battle-Tested Curriculum

10+ years refined · Inc5000 status through UXReactor

Live Apprenticeships

Real work with real organisations solving modern problems with AI

Career Acceleration

50% advance careers while still enrolled

World Class Mentorship

Global standard mentorship & feedback for your career

Portfolio Development

Industry-verified work, not simulations

Choosing this programme means joining a first-of-its-kind collaboration between Silicon Valley rigour and India's academic excellence: getting a world-class degree, industry-verified skills, and the professional network that top organisations actually recognise.

Apply Now What Happens in Immersion? →

On-campus immersion

The Impossible Design
Challenge

9 days. A real challenge. A challenge so hard it seems almost impossible to solve that is exactly the point.

2025 Challenge

Save 10 million lives through design

Students were tasked with designing a solution to help predict and respond to future pandemics making complex genomic data accessible, actionable, and timely. The goal: to save millions of lives by bringing human-centred design thinking to one of the world's hardest problems.

In collaboration with GISAID the global science initiative and primary source for genomic data of influenza viruses and the coronavirus responsible for COVID-19

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9 Intensive Days structured over two weekends, requiring only 5 weekdays of leave for working professionals

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Real Stakes Not a hypothetical exercise. Work that has been shared with actual organisations and government platforms

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Beyond Theory Leadership, workplace skills, navigating ambiguity, and solving the unsolvable through design

The Impossible Design Series

Watch the full Impossible Design Series playlist

A dialogue that goes beyond theoretical practice leadership, workplace skills, team dynamics, and how to navigate ambiguity to solve problems that seem impossible to solve.

Eligibility Criteria

While the standard eligibility requires a bachelor's degree with a minimum of 50% aggregate marks, the following limited exceptions may be considered:

Marginal Shortfall (Rounding-off Provision)

Applicants with marginal shortfalls (e.g., 49.1%) may be rounded off to 50% and considered eligible. No additional qualifying test will be required.

45% to Below 49% Aggregate

Applicants scoring between 45% and below 49% may be considered eligible if they have a minimum of two (2) years of full-time relevant work experience.