Master of Design in User Experience (M.Des. in UX)

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Design meets AI

The M.Des. in User Experience at O.P. Jindal Global University, built in collaboration with Silicon Valley’s UXReactor, is India’s first Master’s programme specializing in AI-driven UX. It trains the next generation of designers to harness the power of artificial intelligence to solve complex, real-world challenges.

It trains working professionals to manage AI, accelerating execution so you can focus on creativity, critical thinking, and leadership.

Programme Overview:

Offered By: Jindal School of Art and Architecture (JSAA)
Type: Degree
Fee: ₹5,50,000
Duration: 12 Months
Credits: 58

Industry-Focused AI Specialization

Master how to incorporate and manage AI into your workflow to fast-track your path to leadership.

Apprenticeship-First Model

Work directly with cutting-edge companies on high-stakes problems, such as India’s first indigenous bionic arm.

Mentorship from Global Leaders with Immersion

Access exclusive campus immersion at JGU, mentorship from industry leaders focused on strategic growth and advanced design thinking, and design critiques from practicing experts across the world.

M.Des. Programme Industry Leaders

Learn from Design Leaders and Visionaries

Prasad Kantamneni

Harvard alumnus and Yahoo search pioneer, expert in AI-driven UX strategies.

Bob Baxley

Former Head of Design at Pinterest and Apple, expert in product innovation.

Kuldeep Kelkar

Senior Partner at UXReactor, ex-UX Director at PayPal, UX research specialist.

Greg Petroff

IxDA founding board member and former design lead at SAP, Cisco, and Google.

Satyam Kantamneni

UX author and Stanford D.school alumnus, founder of UXReactor.

Rahul Vedula

Principal Product Designer at Cactus Communications, UX thought leader.

Where Our Learners Come From

Quick Facts

Some Highlights of this Programme

Earn a Master’s degree from an Institute of Eminence in 12 months

Apprenticeships with visionary organizations like T-Hub and GHX, solving their most cutting-edge problems.

Go beyond traditional projects. Work on challenges like designing B2B AI apps—not outdated e-commerce apps.

10+ masterclasses covering leadership and strategy tailored for today’s workplace.

200+ Hours of live sessions and 26+ hours of recorded content

A 9-day on-campus immersion where you’ll break conventions and solve near-impossible problems.

Overview of Master of Design in User Experience

Master of Design in User Experience (UX) offered by O.P. Jindal Global University (JGU) is a transformative Programme crafted to bridge the gap between creativity, technology, and user-centric design.

Who is this course for?

Design Graduates: Advanced UX design skills.
Professionals: Upskilling in AI-integrated frameworks.
Career Switchers: Transitioning to design.
Entrepreneurs: Building user-centered solutions.

Key Highlights:

Global Recognition: Ranked #1 private university in India.
AI Integration: Design cutting-edge UX.
Industry Partnerships: Collaborations with UXReactor, GHX, and T-Hub.
Live Learning: 200+ hours, on-campus experiences.
Portfolio Building and Global Mentors.

Why We Are Different:

Career mentorship and personalized guidance.
9-day on-campus immersion.
Real-world apprenticeships.
Personal branding & storytelling skills.

Why choose O.P. Jindal Global University?

JGU is a symbol of excellence and innovation in education with a strong focus on global standards and real-world success.

Key Advantages of JGU:

World-Class Infrastructure: AI-integrated labs & design studios.
Renowned Faculty: Experts from Harvard, Stanford & Silicon Valley.
Global Recognition: Ranked among top 800 globally.
Interdisciplinary Learning: Cross-domain collaboration.
Career Ecosystem: Mentorship, hackathons & recruiter access.
Industry Partners: T-Hub, UXReactor, global apprenticeships.
Leadership Training: Teamwork, execution, entrepreneurship.
Alumni Network: International career support.
Social Impact: Sustainable design for global challenges.

Choosing JGU means joining a vibrant, future-ready community that champions innovation, critical thinking, and design leadership.

Systems and AI

Systems Thinking and Foundations of AI (3 weeks)

Enhance your workflow at work by developing systems thinking and AI integration skills. Learn how to reason through complex interactions and make better, AI-augmented decisions.

Topics Covered:

Systems thinking framework
Understanding Large Language Models
Guidelines to evaluate and select AI tools
Framework to level up your productivity with AI

Product Critique

Deconstruct and critique everyday digital products. Learn how to identify usability and experiential issues and propose improvements, backed by UX heuristics and frameworks.

Topics Covered:

UX heuristics
Understanding product value and experience
Critique frameworks

UX Tool Mastery

Gain hands-on expertise in Figma and other key design tools. Build interactive prototypes and design systems that scale.

Topics Covered:

Prototyping tools like Figma
Design systems and atomic design
Effective collaboration using tools

Transactional eXp

Design seamless user journeys in transactional contexts like e-commerce, ticketing, and banking.

Topics Covered:

Information architecture
Interaction flows
Accessibility and trust in transactions

IxD Ideation

Practice generative techniques to develop novel interaction ideas. Learn how to critique and iterate for usability and delight.

Topics Covered:

Design thinking and ideation
Storyboarding and sketching
Usability testing methods

Visual Essentials

Learn visual grammar, composition, typography, and color to build strong design fundamentals.

Topics Covered:

Layout and composition
Typography and hierarchy
Color theory and application

Communication I

Sharpen your communication and storytelling skills. Learn how to present design work effectively to different audiences.

Topics Covered:

Visual storytelling
Effective documentation
Presentation skills

Designing AI UX

Design experiences involving AI. Understand the nuances of trust, feedback, and user control in AI-powered interfaces.

Topics Covered:

Human-AI interaction principles
Designing for transparency and trust
Microcopy for AI interfaces

IxD Intensive

Build deeper interaction design capabilities through hands-on projects and critiques.

Topics Covered:

Advanced interaction patterns
Design critiques and iteration
Project-based learning

Visual Intensive

Push your visual design skills further with advanced topics in branding, motion, and visual storytelling.

Topics Covered:

Design for emotion and impact
Motion principles
Brand consistency and storytelling

Visuality

Explore how visuals influence thinking, communication, and decision-making.

Topics Covered:

Visual culture and semiotics
Design ethics
Critical visual analysis

Research Intensive

Deep dive into user research methods. Conduct, analyze, and present research to inform design.

Topics Covered:

User interviews and surveys
Synthesis and insights
Research reports and storytelling

Communication II

Advance your ability to influence through design communication. Learn stakeholder management and persuasive framing.

Topics Covered:

Strategic communication
Stakeholder alignment
Design leadership narratives

Master of Design in UX Course Instructor