Master of Design in User Experience
(India’s First AI-Powered UX Design Programme)
The Master of Design (M.Des.) in User Experience at O.P. Jindal Global University, developed in collaboration with Silicon Valley-based UXReactor, is the first programme of its kind in India.
Design meets AI
The M.Des. in User Experience at O.P. Jindal Global University, built in collaboration with Silicon Valley’s UXReactor, is India’s first Master’s programme specializing in AI-driven UX. It trains the next generation of designers to harness the power of artificial intelligence to solve complex, real-world challenges.
Programme Overview:
- Offered By: Jindal School of Art and Architecture (JSAA)
- Type: Degree
- Fee: ₹4,50,000
- Duration: 12 Months
- Credits: 58
- Delivery: Online + 9-Day on-campus immersion led by design leader

Industry-Focused AI Specialization
Master real-world UX skills with a deep dive into AI, data-driven design, and human-centered innovation.

Apprenticeship-First Model
Work directly with global design strategists at UXReactor through a built-in apprenticeship that replaces traditional internships.

Global Immersion & Mentorship
Access exclusive campus immersion at JGU, weekly 1:1 mentorship, and design critiques from practicing experts across the world.
M.Des. Programme Industry Leaders
Learn from Design Leaders and Visionaries
Live Industry-Grade Projects
Attempt industry-first projects and participate in live apprenticeships to build a stellar portfolio and take your design career to the next level. Learn more about your learning journey here!
Download BrochureQuick Facts
Some Highlights of this Programme
Earn a Master’s degree from an Institute of Eminence in 12 months
Apprenticeships with T-Hub, world's largest innovation hub
Industry-first workshops and portfolio development sessions
6+ Masterclasses with design leaders, heads, and industry experts
200+ Hours of live sessions and 26+ hours of recorded content
9-Day on-campus immersion led by design leaders
Overview of Master of Design in User Experience
Master of Design in User Experience (UX) offered by O.P. ol University (JGU) and delivered via upGrad is a transformative Programme crafted to bridge the gap between creativity, technology, and user-centric design. In just one year, this blended learning programme combines theoretical depth with hands-on industry exposure, preparing learners to lead in the fast-evolving design landscape.
Who is this course for?
- Design Graduates: Seeking advanced skills and knowledge in UX design.
- Professionals: Wishing to upskill in AI-integrated design frameworks.
- Career Switchers: Passionate individuals looking to transition into the design field.
- Entrepreneurs: Those aiming to innovate with user-centered solutions.
Key Highlights:
- Global Recognition: JGU, recognized as an “Institution of Eminence” by the Ministry of Education, Government of India, ranked as India’s #1 private university in the QS World University Rankings (2021–2023).
- AI Integration: Leverage tools and frameworks to design cutting-edge UX solutions.
- Industry Partnerships: Collaborations with UXReactor and T-Hub for real-world exposure.
- Comprehensive Curriculum: Over 200+ live learning hours and exclusive on-campus experiences.
- Portfolio Development: Build a job-ready portfolio with industry-driven projects.
- Global Mentors: Learn directly from Silicon Valley leaders and experts.
Additional Features:
- Career mentorship and personalized guidance.
- 9-day on-campus immersion with hands-on workshops.
- Industry apprenticeships for practical experience.
Systems and AI
Systems Thinking and Foundations of AI (3 weeks)
Enhance your workflow at work by developing systems thinking and AI integration skills to optimize problem-solving, and strategically prepare for AI's implications in your career, boosting your professional value and impact.
Topics Covered:
- Systems thinking framework
- Understanding Large Language Models
- Guidelines to evaluate and select AI tools
- Framework to level up your productivity with AI
Product Critique
Pragmatic UX Product Critique: Heuristics to Audit Reporting (4 weeks)
Learn to apply cognitive and psychological principles to audit products, identify root cause problems, prioritize them effectively, provide actionable recommendations, and secure stakeholder buy-ins at work.
Topics Covered:
- Cognitive principles in product critique
- Root cause analysis
- Prioritization with NASA matrix
- Optimized reporting
UX Tool Mastery
Smart UX Tool Mastery: Optimize Design, Enhance Efficiency (3 weeks)
Learn to create scalable and error-free artifacts, and leverage AI to maximize efficiency and innovation, boosting your workplace efficiency and professional credibility.
Topics Covered:
- Figma & Beyond
- Inception of Design Systems
- Scalable Artifact Creation
- Effective Asset Management
- Enhanced Efficiency with AI
Transactional eXp
Designing Transactional eXperiences: User Interface Design Fundamentals (4 weeks)
Learn to simplify complex information processing by mastering design patterns, systematic frameworks, and AI-enhanced techniques.
Topics Covered:
- Variabilization with Design Patterns
- Outcome based structuring of information & controls
- Planning for effort optimization & errors
- AI-assisted ideation for transactional experiences
IxD Ideation
Introduction to Interaction Design: Ideation and Problem Solving (3 weeks)
Dissect complex UX problems, master ideation techniques, converge on optimal interaction design solutions, and leverage AI to enhance creativity, driving impactful, user-centered outcomes at your workplace.
Topics Covered:
- Systematic ideation skills
- Evaluation of ideas
- Convergence to optimal solutions
- Foundations of workflow optimization
- Accelerated problem solving with AI
Visual Essentials
Introduction to Visuality & Representation (3 weeks)
Build a foundational understanding of representation and visuality in systems of signs and interpretation using digital tools for active learning and understanding subjectivity in visual design.
Topics Covered:
- Representation fundamentals
- Visuality in systems of signs
- Digital tools for active learning
- Subjectivity in design
Communication I
Communication Skills I (3 weeks)
Build strong workplace skills by effectively summarizing and prioritizing workplace communications, tailoring documentation for different audiences, and building consensus to enhance project outcomes and team collaboration.
Topics Covered:
- Context-based summarization and prioritization
- Optimization of communication for different audiences
- Intent-based articulation
- Building consensus
Designing AI UX
Designing User Experiences with AI & Continuous Adaptation (3 weeks)
Upskill your UX design abilities by mastering AI interface patterns, creating intuitive AI-driven products, and adapting to technological advancements, making you an
indispensable asset in any workplace.
Topics Covered:
- AI interface design patterns
- Integrating AI with user mental models
- Adaptation of AI advancements
- Design AI-driven user experiences
IxD Intensive
Interaction Design Intensive: Building Functional Excellence for Usability (3 weeks)
Develop impactful interaction design skills by defining problems and outcomes based on metrics, creating tailored, user-centric solutions, and effectively communicating functionality to engineers & managers.
Topics Covered:
- Behavioral Personas
- User Workflow Optimization
- Conceptualization of Functionalities
- Creating Usable Prototypes
- AI-assisted Interaction Design
Visual Intensive
Visual Design Intensive: Designing to Influence Perception & Emotions (3 weeks)
Enhance your visual design skills by systematically clarifying context for ideation,
addressing emotions and perceptions, creating high-fidelity mockups, and leveraging AI to streamline your workflow, ultimately facilitating effective stakeholder communication and artifact exchange.
Topics Covered:
- Visual Design Critique
- Conceptualization of Visual Themes & Philosophy
- Strategic Optimal Visual Solutions
- Planning for Design Systems & Hand-off
- AI-assisted Visual Design
Visuality
Introduction to Visuality & Representation (3 weeks)
Build foundational understanding of representation and visuality in systems of signs and interpretation, using digital tools for active learning and understanding subjectivity in visual design.
Topics Covered:
- Representation fundamentals
- Visuality in systems of signs
- Digital tools for active learning
- Subjectivity in design
Research Intensive
UX Research Intensive: Empowering Design with Informed Insights (3 weeks)
Develop the ability to manage research methodologies for specific contexts, execute efficient user research, analyze data, and generate actionable insights, positioning you as a strategic designer who can secure leadership buy-in.
Topics Covered:
- Research context clarification
- Assessment & selection of research methodologies
- Recruitment & execution
- Integration of AI to accelerate research
Communication II
Communication Skills II (3 weeks)
Cultivate leadership skills, optimize team processes, prepare professional portfolios, master pitching, strategize interviews, and build a strong personal brand within the
industry.
Topics Covered:
- Preparing professional portfolios
- Mastering pitching styles
- Interview strategies
- Building a personal brand
- Industry-specific branding techniques
- Leadership training
Tools
Skills you’ll acquire
This Programme is designed to equip you with a robust skill set that combines creativity, technical expertise, and strategic thinking.
You’ll learn to create user-centered designs that are innovative, efficient, and aligned with current industry trends, ensuring that your designs are not only functional but also impactful.
Skills You’ll Gain:
- Design Thinking & Strategy: Systems thinking, problem-solving, and workflow optimization.
- Prototyping Mastery: From ideation to high-fidelity prototypes.
- Visual Communication: UI design principles, design systems, and visual storytelling.
- AI-Driven Design: Implementing AI frameworks for design acceleration and productivity.
- User Research: Data analysis, heuristic evaluations, and research methodologies.
- Leadership and Communication: Pitching, portfolio creation, and professional branding.
Tools You’ll Master:
- Figma
- Adobe Suite
- AI-integrated design tools
- Prototyping platforms
- Workflow optimization tools
Master of Design in UX Course Instructor
Whom will you learn from?
5
Programme Faculty
3
Industry Experts
2
Mentors

Prasad Kantamneni
PhD in HCI, 12+ years teaching UX Design at global institutions.
Ex-Research Leader, Yahoo! | Ex-Research Scientist, Honeywell Laboratories | Harvard Business School Alumnus
LinkedIn Profile
Kuldeep Kelkar
Ex-Director of User Experience, PayPal
Senior Partner at UXReactor | Ex-SVP of UX Research, UserZoom | Ex-Sr. Director of Global UX & Insights, TCS
LinkedIn ProfileSatyam Kantamneni
CEO and Managing Partner at UXReactor
Member, Forbes Business Council | Harvard Business School Alumnus | Stanford d.school Alumnus
LinkedIn Profile
Saurabh Singh
Senior UX Instructor at UXReactor
Training Experience Lead, Collej | M.Des. in Communication Design
LinkedIn Profile
Venkatesh Varala
PhD (Candidate) in UX, IIT Guwahati | M.Des, IIIT D&M Chennai | B.Tech, VNR VJIET Hyderabad
Ex-System Designer, Sanmina-SCI Systems | Former Faculty at UPES | Associate Professor, O.P. Jindal Global University
LinkedIn ProfileM.Des. in UX Design Projects
Live Industry Projects
Build a stellar design portfolio with best-in-class live industry projects specifically curated to attract top employers and help you accelerate your career
10+ Industry Projects
Systems Thinking with AI
Use TAD framework in AI to solve unconventional problems for the medical industry
Skills learned:Fundamentals of AI
Problem Solving
Systematic Thinking
Product Audit
Apply psychology to evaluate a tourism platform
Skills learned:Audit and Reporting
Scalable Design
Design scalable artifacts for Notion
Skills learned:Artifact Development
User Research
Transactional Experience Design
Optimize transactional flows for a travel agency
Skills learned:UX Design, Product Design
Ideation & Convergence
Ideate and converge ideas across domains
Skills learned:Design Thinking, Problem Solving
Visual Design Must-haves
Design B2B dashboard visuals
Skills learned:UI Design, Visual Design
Interaction Design Intensive
Create full interaction flows
Skills learned:Interaction Design
Visual Design Intensive
Complete end-to-end B2B visual design
Skills learned:Visual Design, UI Design
UX Research Intensive
Conduct in-depth UX research
Skills learned:User Research
AI Experience Design
Integrate AI into UX flows
Skills learned:AI Application, UX Design
Master of Design Degree Certification
Earn valuable credentials and professional recognition.
Complete all required courses successfully to receive a prestigious dual certification jointly awarded by O.P. Jindal Global University (JGU) and UXReactor, validating your expertise and readiness for the UX industry.
Why choose O.P. Jindal Global University ?
O.P. Jindal Global University (JGU), is a symbol of excellence in education and innovation. With a focus on global standards, JGU provides learners with the knowledge and confidence to excel in a dynamic world.
Key Advantages of JGU:
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World-Class Infrastructure:
- State-of-the-art design and fabrication labs, environment research labs, and construction studios that provide hands-on learning opportunities.
- Access to cutting-edge tools, including AI-integrated design systems, to bring innovative concepts to life.
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Renowned Faculty and Industry Mentors:
- Learn from a blend of academic scholars and industry veterans with global expertise.
- Faculty from Silicon Valley, Harvard, and Stanford provide top-tier insights.
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Global Recognition:
- Ranked among the top 800 universities worldwide and No. 1 private university in India.
- Globally competitive design Programmes for careers in India and abroad.
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Interdisciplinary and Collaborative Learning:
- Opportunities to work across technology, business, and social sciences.
- Collaborative projects encourage holistic learning and creativity.
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Supportive Ecosystem for Success:
- Vibrant campus with innovation workshops, hackathons, and design challenges.
- Career services: mentorship, resume building, and recruiter events.
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Strong Industry Partnerships:
- Collaborations with T-Hub and UXReactor.
- Real-world apprenticeships with global firms.
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Leadership and Entrepreneurship:
- Leadership training in project execution and team dynamics.
- Startup incubation and innovation hub access.
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Global Alumni Network:
- Opportunities via a powerful international alumni network.
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Sustainability and Social Impact:
- Focus on sustainable, community-driven design.
- Real-world projects address global challenges like urban development.
By choosing JGU, you join a community that values creativity, critical thinking, and academic excellence to help you reach your full potential.
Your Path to Building a Stellar Design Career
Projects & Assignments
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Case study-based hands-on projects
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10+ per semester
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Build your portfolio with live projects
Industry Apprenticeships
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Live project with industry partner
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At least 2 opportunities across 12 months
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Network with industry partner companies
On-Campus Immersion
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9-day immersive experience at the university campus
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Interactive sessions and design sprints led by industry experts
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Live feedback from expert faculty
Professional Development
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Build your professional brand
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Build workplace competencies
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Gain leadership training to accelerate your career
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Network with industry leaders
Mentorship Sessions
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Industry mentor assigned to each learner
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Dedicated coaching and weekly interaction with mentors
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Guided workshops by industry design leaders
Job-Ready Portfolio
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Create an industry-centric portfolio with live projects
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Learn key storytelling skills to secure stakeholder buy-ins
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Prepare for top design roles
Career Outcomes of Master of Design in User Experience
The programme guarantees career-ready skills to thrive in the UX industry, where professionals are in high demand due to a shortage of qualified experts.
Career Benefits:
- Gain access to high-paying roles in top design firms and tech companies.
- Develop leadership skills to manage teams and projects effectively.
- Build a professional brand that sets you apart in the competitive job market.
Why M.Des. Over Other Programmes
The M.Des. Advantage
JGU M.Des.
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Master's degree by Institute of Eminence in partnership with Inc.5000 firm
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New-age curriculum co-designed with industry experts from Apple, Pinterest, Yahoo, IxDA, Cisco, and more
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Native AI integration throughout the programme
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Opportunity to apprentice with cutting-edge partner companies
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20+ Industry projects carefully chosen to attract employers and to help you accelerate your career
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6+ by leading design and product heads from Apple, Google, Microsoft, and more
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Portfolio and interview preparation for each student
Why should you choose Master of Design in User Experience?
In today’s digital-first world, UX design plays a pivotal role in shaping how people interact with technology. The demand for skilled UX professionals has surged by 53% in the past five years.
This programme not only addresses industry expectations but provides learners with tools to stay ahead in a competitive market.
- Global UX market is projected to grow to $22 billion by 2028.
- UX design is a top-paying career offering financial rewards and creative satisfaction.
Top Reasons to Choose This Programme:
- High Demand: UX roles are growing across IT, e-commerce, and healthcare.
- Lucrative Salaries: ₹9–25 LPA in India; $75K+ globally.
- Future-Ready Curriculum: Learn AI-powered tools and advanced UX frameworks.
- Hands-On Learning: Live projects, real clients, and impressive portfolio building.
- Global Recognition: Mentorship from top Silicon Valley designers and JGU certification.
Preparation
Prerequisites and Eligibility
Bachelor's degree with 50% marks
The Master of Design has been curated for all design enthusiasts and professionals:
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UI/UX designers and professionals seeking to elevate their careers
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Software developers and testers aiming to shift into design roles
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Graphic designers, architects, motion designers & animators targeting UI/UX or product design
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Design enthusiasts wanting to learn AI in design and build strong portfolios
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Entry-level designers seeking academic and professional credibility

Start with a free course in design thinking today
Explore the core principles of design thinking and discover how it empowers organizations to drive innovation and create impactful solutions.
M.Des. in UX Course Fees
Invest In Your Success
Registration Amount -
50,000
Scholarship details coming soon.
Why should you choose JGU’s Master of Design in User Experience?
This programme offers an unparalleled learning experience tailored to produce industry-ready UX designers who can seamlessly integrate creativity with AI-driven technology.
- Exclusive Industry Exposure: Apprenticeships with top firms via T-Hub.
- Mentorship from Global Experts: Learn from leaders who have shaped the tech landscape.
- AI-Focused Curriculum: Equip yourself with skills to tackle the future of design.
- Hands-On Projects: Build a standout portfolio with real-world, high-impact projects.
- Recognition & Prestige: Graduate from an institution recognized for academic excellence.
M.Des in UX Design Programme Eligibility
How to Apply for the Master of Design Programme?
The application journey is simple and straightforward, completed in five easy steps.
Frequently Asked Questions
What are the tuition fees?
The total tuition fee for the programme is ₹6,50,000, payable in multiple installments to ease financial planning.
Are there any scholarships available?
Yes, scholarships and financial aid are available based on merit and need. Applicants are encouraged to inquire during the admission process.
What is the refund policy?
Refunds are subject to the university’s policy. Typically, partial refunds are available if withdrawal occurs within the first month of the program.
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