Master of Design in User Experience

(India’s First AI-Powered UX Design Programme)

The Master of Design (M.Des.) in User Experience at O.P. Jindal Global University, developed in collaboration with Silicon Valley-based UXReactor, is the first programme of its kind in India.

Design meets AI

The M.Des. in User Experience at O.P. Jindal Global University, built in collaboration with Silicon Valley’s UXReactor, is India’s first Master’s programme specializing in AI-driven UX. It trains the next generation of designers to harness the power of artificial intelligence to solve complex, real-world challenges.

Programme Overview:

Offered By: Jindal School of Art and Architecture (JSAA)
Type: Degree
Fee: ₹5,50,000
Duration: 12 Months
Credits: 58
Delivery: Online + 9-Day on-campus immersion led by design leader

Illustration representing AI specialization in UX design

Industry-Focused AI Specialization

Master real-world UX skills with a deep dive into AI, data-driven design, and human-centered innovation.

Apprenticeship-First Model

Work directly with global design strategists at UXReactor through a built-in apprenticeship that replaces traditional internships.

Global Immersion & Mentorship

Access exclusive campus immersion at JGU, weekly 1:1 mentorship, and design critiques from practicing experts across the world.

M.Des. Programme Industry Leaders

Learn from Design Leaders and Visionaries

Prasad Kantamneni

Harvard alumnus and Yahoo search pioneer, expert in AI-driven UX strategies.

Bob Baxley

Former Head of Design at Pinterest and Apple, expert in product innovation.

Kuldeep Kelkar

Senior Partner at UXReactor, ex-UX Director at PayPal, UX research specialist.

Greg Petroff

IxDA founding board member and former design lead at SAP, Cisco, and Google.

Satyam Kantamneni

UX author and Stanford D.school alumnus, founder of UXReactor.

Rahul Vedula

Principal Product Designer at Cactus Communications, UX thought leader.

Live Industry-Grade Projects

Attempt industry-first projects and participate in live apprenticeships to build a stellar portfolio and take your design career to the next level. Learn more about your learning journey here!

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Quick Facts

Some Highlights of this Programme

Earn a Master’s degree from an Institute of Eminence in 12 months

Apprenticeships with T-Hub, world's largest innovation hub

Industry-first workshops and portfolio development sessions

6+ Masterclasses with design leaders, heads, and industry experts

200+ Hours of live sessions and 26+ hours of recorded content

9-Day on-campus immersion led by design leaders

Overview of Master of Design in User Experience

Master of Design in User Experience (UX) offered by O.P. ol University (JGU) and delivered via JGU is a transformative Programme crafted to bridge the gap between creativity, technology, and user-centric design. In just one year, this blended learning programme combines theoretical depth with hands-on industry exposure, preparing learners to lead in the fast-evolving design landscape.

Who is this course for?

Design Graduates: Seeking advanced skills and knowledge in UX design.
Professionals: Wishing to upskill in AI-integrated design frameworks.
Career Switchers: Passionate individuals looking to transition into the design field.
Entrepreneurs: Those aiming to innovate with user-centered solutions.

Key Highlights:

Global Recognition: JGU, recognized as an “Institution of Eminence” by the Ministry of Education, Government of India, ranked as India’s #1 private university in the QS World University Rankings (2021–2023).
AI Integration: Leverage tools and frameworks to design cutting-edge UX solutions.
Industry Partnerships: Collaborations with UXReactor and T-Hub for real-world exposure.
Comprehensive Curriculum: Over 200+ live learning hours and exclusive on-campus experiences.
Portfolio Development: Build a job-ready portfolio with industry-driven projects.
Global Mentors: Learn directly from Silicon Valley leaders and experts.

Additional Features:

Career mentorship and personalized guidance.
9-day on-campus immersion with hands-on workshops.
Industry apprenticeships for practical experience.

Systems and AI

Systems Thinking and Foundations of AI (3 weeks)

Enhance your workflow at work by developing systems thinking and AI integration skills to optimize problem-solving, and strategically prepare for AI's implications in your career, boosting your professional value and impact.

Topics Covered:

Systems thinking framework
Understanding Large Language Models
Guidelines to evaluate and select AI tools
Framework to level up your productivity with AI

Product Critique

Pragmatic UX Product Critique: Heuristics to Audit Reporting (4 weeks)

Learn to apply cognitive and psychological principles to audit products, identify root cause problems, prioritize them effectively, provide actionable recommendations, and secure stakeholder buy-ins at work.

Topics Covered:

Cognitive principles in product critique
Root cause analysis
Prioritization with NASA matrix
Optimized reporting

UX Tool Mastery

Smart UX Tool Mastery: Optimize Design, Enhance Efficiency (3 weeks)

Learn to create scalable and error-free artifacts, and leverage AI to maximize efficiency and innovation, boosting your workplace efficiency and professional credibility.

Topics Covered:

Figma & Beyond
Inception of Design Systems
Scalable Artifact Creation
Effective Asset Management
Enhanced Efficiency with AI

Transactional eXp

Designing Transactional eXperiences: User Interface Design Fundamentals (4 weeks)

Learn to simplify complex information processing by mastering design patterns, systematic frameworks, and AI-enhanced techniques.

Topics Covered:

Variabilization with Design Patterns
Outcome based structuring of information & controls
Planning for effort optimization & errors
AI-assisted ideation for transactional experiences

IxD Ideation

Introduction to Interaction Design: Ideation and Problem Solving (3 weeks)

Dissect complex UX problems, master ideation techniques, converge on optimal interaction design solutions, and leverage AI to enhance creativity, driving impactful, user-centered outcomes at your workplace.

Topics Covered:

Systematic ideation skills
Evaluation of ideas
Convergence to optimal solutions
Foundations of workflow optimization
Accelerated problem solving with AI

Visual Essentials

Introduction to Visuality & Representation (3 weeks)

Build a foundational understanding of representation and visuality in systems of signs and interpretation using digital tools for active learning and understanding subjectivity in visual design.

Topics Covered:

Representation fundamentals
Visuality in systems of signs
Digital tools for active learning
Subjectivity in design

Communication I

Communication Skills I (3 weeks)

Build strong workplace skills by effectively summarizing and prioritizing workplace communications, tailoring documentation for different audiences, and building consensus to enhance project outcomes and team collaboration.

Topics Covered:

Context-based summarization and prioritization
Optimization of communication for different audiences
Intent-based articulation
Building consensus

Designing AI UX

Designing User Experiences with AI & Continuous Adaptation (3 weeks)

Upskill your UX design abilities by mastering AI interface patterns, creating intuitive AI-driven products, and adapting to technological advancements, making you an indispensable asset in any workplace.

Topics Covered:

AI interface design patterns
Integrating AI with user mental models
Adaptation of AI advancements
Design AI-driven user experiences

IxD Intensive

Interaction Design Intensive: Building Functional Excellence for Usability (3 weeks)

Develop impactful interaction design skills by deﬁning problems and outcomes based on metrics, creating tailored, user-centric solutions, and effectively communicating functionality to engineers & managers.

Topics Covered:

Behavioral Personas
User Workﬂow Optimization
Conceptualization of Functionalities
Creating Usable Prototypes
AI-assisted Interaction Design

Visual Intensive

Visual Design Intensive: Designing to Inﬂuence Perception & Emotions (3 weeks)

Enhance your visual design skills by systematically clarifying context for ideation, addressing emotions and perceptions, creating high-ﬁdelity mockups, and leveraging AI to streamline your workﬂow, ultimately facilitating effective stakeholder communication and artifact exchange.

Topics Covered:

Visual Design Critique
Conceptualization of Visual Themes & Philosophy
Strategic Optimal Visual Solutions
Planning for Design Systems & Hand-off
AI-assisted Visual Design

Visuality

Introduction to Visuality & Representation (3 weeks)

Build foundational understanding of representation and visuality in systems of signs and interpretation, using digital tools for active learning and understanding subjectivity in visual design.

Topics Covered:

Representation fundamentals
Visuality in systems of signs
Digital tools for active learning
Subjectivity in design

Research Intensive

UX Research Intensive: Empowering Design with Informed Insights (3 weeks)

Develop the ability to manage research methodologies for speciﬁc contexts, execute eﬃcient user research, analyze data, and generate actionable insights, positioning you as a strategic designer who can secure leadership buy-in.

Topics Covered:

Research context clariﬁcation
Assessment & selection of research methodologies
Recruitment & execution
Integration of AI to accelerate research

Communication II

Communication Skills II (3 weeks)

Cultivate leadership skills, optimize team processes, prepare professional portfolios, master pitching, strategize interviews, and build a strong personal brand within the industry.

Topics Covered:

Preparing professional portfolios
Mastering pitching styles
Interview strategies
Building a personal brand
Industry-speciﬁc branding techniques
Leadership training

Tools

Skills you’ll acquire

This Programme is designed to equip you with a robust skill set that combines creativity, technical expertise, and strategic thinking.

You’ll learn to create user-centered designs that are innovative, efficient, and aligned with current industry trends, ensuring that your designs are not only functional but also impactful.

Skills You’ll Gain:

Design Thinking & Strategy: Systems thinking, problem-solving, and workflow optimization.
Prototyping Mastery: From ideation to high-fidelity prototypes.
Visual Communication: UI design principles, design systems, and visual storytelling.
AI-Driven Design: Implementing AI frameworks for design acceleration and productivity.
User Research: Data analysis, heuristic evaluations, and research methodologies.
Leadership and Communication: Pitching, portfolio creation, and professional branding.

Tools You’ll Master:

Figma
Adobe Suite
AI-integrated design tools
Prototyping platforms
Workflow optimization tools

Master of Design in UX Course Instructor