About the Programme

The M.Sc. in Strategic Communication offered by the Jindal School of Journalism and Communication (JSJC) is a cutting-edge one-year online postgraduate programme designed to equip learners with the skills and knowledge necessary to thrive in today’s fast-evolving communication landscape. Blending classical strategies of effective messaging with contemporary advancements in digital and new media and date driven content, the programme emphasizes both creative and strategic dimensions of effective communication. Students will engage in interdisciplinary coursework covering areas such as strategic communication, visual storytelling, media ethics and advocacy, social structures, brand building and public relations. With an emphasis on practice and skill based learning, the programme offers opportunities for project-based learning and exposure to real-world communication challenges. Taught by JSJC’s experienced faculty who are leading experts in their respective fields, the programme is ideal for graduates and working professionals aiming to build or enhance careers in public relations, corporate communication, brand management and media advocacy. It stands out for its emphasis on hands-on training, global perspective, and commitment to ethical, socially responsible communication.